How Google just made travel SEO a bit more complicated
Guest contributor Matt Beswick on two new travel search products from Google, and what they mean for the folks who do travel SEO. Google’s guiding philosophy seems to be try, try and try again. Only...
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A look at Google Content Experiments
Guest contributor Nick Eubanks looks at Google’s newest foray into user-experience testing. Although it is not a new practice, SEO as an industry seems to have only recently (within the past four...
View ArticleThe next big Google algorithm update
Guest contributor Bryant Jaquez looks into the future of Google’s search algorithm. Despite Matt Cutts’ best efforts, the SEO world is full of an unnatural obsession with The Algorithm. Who can blame...
View ArticleWhat to do if you’re penalized by Google
Guest contributor Matt Beswick looks at the difference between algorithmic and manual penalties, and show you how to recover from both. Sudden and unanticipated declines in organic traffic can...
View ArticlePreparing for future algorithm updates
Guest contributor Reid Bandremer argues for honest and relevant SEO as the best way to future-proof your rankings. Generally, when a major search engine algorithm change occurs, those playing by the...
View ArticleThe biggest days in search: reviewing four historic algorithms
Guest contributor Ben Sibley looks back at four major Google updates from years past, and explains what they can tell you about the company’s plans for the future. One thing every SEO professional...
View ArticleThe Google shift: Growing pains, new challenges, and the future of search
Google is in for a wild ride as social networks change the nature of online search. Guest contributor Matt Beswick looks at how the company is responding. For the better part of a decade, Google has...
View ArticleThink usability doesn’t affect SEO? Think again.
Guest contributor Bryant Jaquez shows you why SEO professionals need to think like site users when it comes to usability. Google spends a lot of its time trying to figure out how to make their machines...
View ArticleAltering SEO strategies to adapt to changing algorithms
Guest contributor Matt Beswick shows how topical and evergreen content can both play a role in future-proofing your SEO strategy—but only if they’re done right. Crafting a quality SEO campaign that...
View ArticleThe Penguin has landed!
Ladies and gentlemen, the latest Google Penguin update has arrived. Here’s an early report on how it’s affecting rankings. Here at STAT Search Analytics, we focus on high-volume, real-time SERP...
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